- Perceived overexposure
- Perceived redundancy

Perceived Message Environment

Audience Response to Message Fatigue

- Perceived message environment
- Audience response

University of Delaware

A sense of exhaustion or boredom that a recipient of a message might feel if they are exposed to similar messages repeatedly, ultimately leading the recipient to avoid the message.

Message Fatigue

So, J. (2021). Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion. Psychology of Addictive Behaviors. Advance online publication. https://doi.org/10.1037/adb0000776

Counterproductive Effects of Overfamiliar Antitobacco Messages on Smoking and Cessation Intentions via Message Fatigue and Resistance to Persuasion

Dimensions of Message Fatigue

- Active resistance/reactance
- Passive resistance/disengagement

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Related

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