Also known as reactance, someone who has message fatigue and reacts with anger or counterarguments as a means to reestablish freedom. This reaction is more common when a single message source is responsible for the messages.

Active Resistance to Persuasion

Someone who has message fatigue and chooses to reestablish freedom by disengaging with the message. 

Passive Resistance to Persuasion

- Active resistance/reactance
- Passive resistance/disengagement

University of Delaware

A sense of exhaustion or boredom that a recipient of a message might feel if they are exposed to similar messages repeatedly, ultimately leading the recipient to avoid the message.

Message Fatigue

So, J. (2021). Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion. Psychology of Addictive Behaviors. Advance online publication. https://doi.org/10.1037/adb0000776

Counterproductive Effects of Overfamiliar Antitobacco Messages on Smoking and Cessation Intentions via Message Fatigue and Resistance to Persuasion

- Perceived message environment
- Audience response

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