1. Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research
2. Qualitative personas, based on small-sample qualitative research, such as interviews,  usability tests, or field studies
3. Statistical personas, where initial qualitative research informs a survey instrument that is used to gather a large sample size, and the personas emerge from statistical analysis

Rutgers University

1. Stays in context – What specific points about his/her situation can you map to how he/she can use your product now?
2. Reflects a target user’s real behavior patterns, attitudes, skillset, motivations and goals within the product’s domain.
3. Has an end-goal – What does the user want to achieve? What features would help him/her do that best?
4. Faces realistic, relevant scenarios—written from the persona’s perspective—to envision how users would find they’d use the product to attain a particular goal.
5. Occupies a clear setting – a day-in-the-life approach that shows what he/she encounters in what environment.
6. Has visible pain points – What’s the hardest/most frustrating aspect of his/her situation/context?
7. 

Learn Before

Related