1. Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research
2. Qualitative personas, based on small-sample qualitative research, such as interviews,  usability tests, or field studies
3. Statistical personas, where initial qualitative research informs a survey instrument that is used to gather a large sample size, and the personas emerge from statistical analysis

3 Persona Types: Lightweight, Qualitative, and Statistical

1. Stays in context – What specific points about his/her situation can you map to how he/she can use your product now?
2. Reflects a target user’s real behavior patterns, attitudes, skillset, motivations and goals within the product’s domain.
3. Has an end-goal – What does the user want to achieve? What features would help him/her do that best?
4. Faces realistic, relevant scenarios—written from the persona’s perspective—to envision how users would find they’d use the product to attain a particular goal.
5. Occupies a clear setting – a day-in-the-life approach that shows what he/she encounters in what environment.
6. Has visible pain points – What’s the hardest/most frustrating aspect of his/her situation/context?
7. 

Rutgers University

In Jungian psychology, the persona is a metaphorical mask that an individual consciously adopts. This persona is shaped by both personal conscious experiences and the collective unconscious. Its function is to mediate between the individual's true self and the demands of society, representing a compromise between these two forces. This often involves concealing personal traits that do not align with societal expectations.

Persona

Personas in Design Projects

According to Carl Jung, the persona serves as a compromise between an individual's authentic self and the expectations imposed by society. This psychological mask allows a person to navigate social interactions by presenting an acceptable version of themselves, which may involve concealing personal characteristics that conflict with social norms.

Purpose of the Persona

Based on the provided scenario, analyze the individual's behavior. Identify the psychological 'mask' they are wearing and explain the two conflicting forces that this mask is attempting to reconcile.

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Related

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