Preparing for Objections on Cost, Evidence, and Timing
Pushback against a recommendation typically centers on three common objections, each requiring a targeted preparation tactic:
- Cost ("Can we do this for less?"): Prepare an alternative, smaller version of the proposal ready to present if budget constraints arise.
- Evidence ("How sure are you?"): Point directly to the origin and data source of the figures along with the projected estimate range.
- Timing ("Why now?"): Demonstrate urgency by explaining concretely what opportunities or value are lost by waiting.
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Recommendations Leaders Can Act On @ University of Michigan - Ann Arbor
Ch.2 Financial Rigor and Objection Defense - Recommendations Leaders Can Act On @ University of Michigan - Ann Arbor
Preparation for Cost, Evidence, and Timing Objections - Recommendations Leaders Can Act On @ University of Michigan - Ann Arbor
Learn After
When stakeholders question the certainty of numerical projections, what should a presenter point to directly alongside the projected estimate range?
When faced with budget constraints during a presentation, the recommended preparation tactic is to demonstrate urgency.
What concrete details must a presenter explain to demonstrate that delaying a recommendation carries a negative impact?
Match each objection category to the core question stakeholders ask.
To address pushback regarding project timing, a presenter must demonstrate ___ by explaining the impact of delay.
What specific adaptation should Marcus have ready to present if financial limitations arise during the discussion?