Example

Price of a New Textbook as an Upper Limit on Willingness to Pay

In the market for a used good, such as a second-hand textbook, a consumer's willingness to pay (WTP) is effectively capped by the price of a new version of the same item. Since a new textbook serves as a readily available substitute, a rational buyer would not pay more for a used copy than the price of a new one from the campus bookstore.

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Updated 2025-08-28

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