Case Study

Pricing Strategy for a Niche Product

A firm's market analyst determines that the demand for its specialized software is represented by the function Q = 4000 * P⁻¹,⁵, where Q is the quantity of licenses sold and P is the price per license. The current price is set at $100.

Calculate the point price elasticity of demand at this price. Based on your result, should the firm increase or decrease the price to raise total revenue? Justify your recommendation by explaining the relationship between the calculated elasticity and total revenue.

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Updated 2025-07-27

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