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Procrastination, TMT, and MOOCs - Huang et al. (2020)

In an effort to reduce procrastination in MOOCs, Huang et al. designed an randomized intervention for Chinese students on the platform Xuetangx. Three core interventions where deployed, each focusing on affecting a specific aspect of the Temporal Motivation Theory:

  • Value: To increase the supposed value of completing MOOC assignments, students were notified that a successful submission would enter the student into a lottery for a monetary reward (gift card)
  • Expectancy: To increase the self-confidence and self-efficacy, students were notified of how many other students have currently finished the assignment (i.e as of today, 47% of other students have already completed this assignment).
  • Delay: To decrease delay, a planning prompt reminded students of the deadline and the assignment to be done.

This was compared to two control groups that used a simple call-to-action (such as reminding a student that Task X has yet to be done), and no calls-to-action.

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Updated 2020-11-15

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