Essay

Profit Maximization vs. Social Benefit

A software company develops a new productivity tool. The initial development cost is high, but the cost of providing the tool to an additional user is zero. The company decides to charge a $20 subscription fee. At this price, 1,000 users subscribe, generating the maximum possible profit for the company. Market research indicates that an additional 4,000 people have a willingness to pay between $1 and $19 for the tool, and would use it if the price were lower. From the perspective of maximizing total social benefit, evaluate the company's decision to charge $20. Explain why the profit-maximizing quantity of users may differ from the quantity that maximizes total social benefit.

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Updated 2025-09-25

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