Consider the following two scenarios:

• Firm X: Operates in a highly competitive industry. It recently earned record profits by introducing a groundbreaking innovation that significantly improves product quality and lowers production costs, making the product more affordable for consumers.
• Firm Y: Operates as the sole provider in its industry due to regulatory barriers that prevent new companies from entering the market. It also earned record profits, primarily by lobbying for regulations that limit consumer choice and by increasing prices without improving its product.

Analyze which firm's profitability is more likely to be aligned with a net benefit for society. Justify your reasoning by contrasting the market environments in which each firm operates.