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Concept
Qualitative vs. Quantitative Surveys
- Quantitative Surveys - generalizability to the whole population - statistical significance - large sample size - answer numerical questions, such as "how many" to count results
- Qualitative Surveys - Look for opinion and to find out more information before quantitative surveys - have open-ended questions for comments, feedback, and suggestions - Rich feedback from testing surveys
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Updated 2021-09-30
