1. Survey Testing

2. Online Tools

3. Survey Learning Goals

4. Neutral Questions

5. Open vs. Closed Questions

6. Consider questions for data analysis

7. Multiple vs. Single Answers

8. Important Questions First

9. Include: “Not Applicable” and “Don’t Use”

10. Required/ Optional Questions

11. Optional Questions

12. Short survey

13. Instructions and Examples

14. One-line Direction

15. Paragraphs and introductions

16. Subjective Terms

17. Define Terms

18. Why and How Questions

19. Survey Professional

20. Ordering

21. Page Break

22. Conditional Questions

23. Data with Grain of Salt

24. Counting and Coding

25. Show, Don’t Tell

26. Graphs and Spreadsheet

27. Disappearing charts and data

28. Screenshots

Qualitative vs. Quantitative Surveys