Causation

Quantified Impacts of Mobile Phone Adoption in the Kerala Fish Market

A study conducted across 15 beach markets on the northern Kerala coast revealed significant market improvements after fishermen began using mobile phones. The data showed that daily price variations among these markets fell to just a quarter of their previous levels. Furthermore, the practice of discarding unsold catches was completely eliminated. This reduction in waste, combined with the newfound ability to bypass dealers' bargaining power, resulted in an 8% increase in profits for fishermen and a simultaneous 4% price reduction for consumers.

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Updated 2025-08-28

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