- Cut highlighted text and cluster them physically or digitally into a group → name the group
Note* can stick it on a post-it note and label participant number or data collection method


Claremont Graduate University

Coding
    - Highlighted sections should be categorized to compare different themes
    - Codes can be created before or after the data group 


 3) New codes that represent a theme

Rosala, M. (2019, September 29). How to Analyze Qualitative Data from UX Research: Thematic Analysis. https://www.nngroup.com/articles/thematic-analysis/

References: Thematic Analysis

Quick Method: Group Segments→ Assign Codes

- Record all the codes and outline them to prevent repeated codes 
- Group all the data that have the same code 
- CAQDAS-- software assigns the codes into the group automatically 


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