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Realtor Scenario as an Example of Anchoring Bias

An example of anchoring bias occurs when a group of friends focuses strictly on their initial target budget of $1,600 for renting a house, preventing them from recognizing the actual quality of homes available at that price point. A realtor may challenge this cognitive bias by first showing them run-down houses that fit their $1,600 budget, followed by a much nicer house for $2,000, in order to demonstrate that their anchored budget is unrealistic and to encourage them to spend more.

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Updated 2026-05-02

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