Case Study

Revenue Strategy for a Luxury Car Manufacturer

A luxury car manufacturer is currently selling a specific model at a price of $80,000. At this price, they sell 1,200 cars per year. The company's market research team has determined that the direct demand function for this car is Q = 4000 - 0.035P, where Q is the quantity of cars demanded per year and P is the price per car. The management team wants to increase the total revenue generated from this model. Based on a calculation of price elasticity at the current price point, should the company increase or decrease the price? Justify your recommendation.

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Updated 2025-07-19

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