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Role of Early Adopters in Market Development
A technology startup has developed a new type of electric car battery that offers unprecedented range but is currently extremely expensive to produce, making the final car price non-competitive for the average consumer. Furthermore, there are very few charging stations compatible with this new battery technology. The company decides to launch a limited production run anyway. Analyze the critical role that the first small group of buyers would play in this product's potential path to mass-market viability. What characteristics would define these initial buyers, and how could their purchasing decisions influence future production costs and infrastructure development?
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Role of Early Adopters in Market Development
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