Users feel more inclined to post when they're part of a group because they want to not let the other members down

This also helps boost the users self esteem

Kenyon College

University of Michigan - Ann Arbor

An academic article on online communities through a behavioral economics lens 

Assessing Motivation Of Contribution In Online Communities

Youcheng, Wang, and D. R. Fesenmaier. “Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community.” Electronic Markets, vol. 13, no. 1, 2003, pp. 33–45., doi:10.1080/1019678032000052934. 

Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community

Self Identity Theory

-The study and research results yielded that efficacy is the most important factor

-Communities are generally more healthy when members are able to gain benefits from contributing 

Study And Research Results 

Users might be more inclined to contribute if they're building meaningful relationships

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