-The study and research results yielded that efficacy is the most important factor

-Communities are generally more healthy when members are able to gain benefits from contributing 

Kenyon College

University of Michigan - Ann Arbor

An academic article on online communities through a behavioral economics lens 

Assessing Motivation Of Contribution In Online Communities

Youcheng, Wang, and D. R. Fesenmaier. “Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community.” Electronic Markets, vol. 13, no. 1, 2003, pp. 33–45., doi:10.1080/1019678032000052934. 

Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community

Users feel more inclined to post when they're part of a group because they want to not let the other members down

This also helps boost the users self esteem

Self Identity Theory

Study And Research Results 

Users might be more inclined to contribute if they're building meaningful relationships

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