The shadow is considered the darkness. Jung sees creativity as aggressive and angry. Creativeness falls into the shadow because it goes against social norms. 

Butler University

- Persona
- Anima/ Animus
- Shadow
- Self

Archetypes in Collective Unconscious

Olson, Matthew H., et al. An Introduction to Theories of Personality. 9th ed., Pearson, 2020. 

Reference

The persona is a mask that one can wear in different situations. People do not realize when they wear these masks, but it can be observed. This concept was developed by Carl Jung. He described the persona as being developed from people's conscious experiences and collective unconscious.

Persona

The Anima is the feminine side of someones's personality. The Animus is the masculine side. This can be shown by if a woman has a pushed anima, she would be considered a "girlie girl." If the Animus were pushed, she would be a "tomboy."

Anima/ Animus

Shadow

This is a person's drive to become whole. People use pieces and put them together to become whole. The goal is for self realization, which is the center of the Psyche.

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