Case Study

Smartphone Launch Market Analysis

A major tech company releases a highly anticipated new smartphone at a suggested retail price of $800. On launch day, the phone sells out within minutes at all retail stores, with long queues of customers unable to make a purchase. Shortly after, the same new phone begins appearing on online auction sites, with sellers consistently getting prices of $1200 or more. Using the principles of supply and demand, analyze this situation. Explain why the stores sold out so quickly and why a secondary market with a higher price emerged. How does the manufacturer's price relate to the market-clearing price?

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Updated 2025-08-10

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