Targeting refers to the identification of users who would be interested in the subject of the marketing communications.

University of Michigan - Ann Arbor

Message relevance may be bolstered through:
- Targeting
- Personalization

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Ways to Bolster Message Relevance

https://www.tandfonline.com/doi/full/10.1080/13527266.2012.699457?scroll=top&needAccess=true

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Article

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Targeting

Personalization refers to the degree in which the content of a message is tailored to meet the needs and wants of a user. The main avenues of personalization are inclusion of relevant incentives, using a source for the message that is perceived as familiar, likeable, and credible by recipients, designing the visual aspects of a message to fit the cognitive style of a recipient, and using language that is suitable for recipients.


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