Targeting refers to the identification of users who would be interested in the subject of the marketing communications.

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Targeting

Personalization refers to the degree in which the content of a message is tailored to meet the needs and wants of a user. The main avenues of personalization are inclusion of relevant incentives, using a source for the message that is perceived as familiar, likeable, and credible by recipients, designing the visual aspects of a message to fit the cognitive style of a recipient, and using language that is suitable for recipients.


"SMS advertising: How message relevance is linked to the attitude toward the brand?" Personalization

Message relevance may be bolstered through:
- Targeting
- Personalization

University of Michigan - Ann Arbor

Message relevance is defined as the fit between the content of a message and the cognitive or affective needs of the message recipient. Message relevance has been found in the mobile context to make users more likely to take actions such as visiting a web site, replying to a message, and providing personal information. It has also been shown to minimize the negative effects of intrusion. 

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Message Relevance Definition

https://www.tandfonline.com/doi/full/10.1080/13527266.2012.699457?scroll=top&needAccess=true

Learn Before

Related

Learn After