Those with high social comparison are less likely to order healthy foods for their children. Parents with high social comparison orientation who are malleable theorist are more likely to conform to their parental network.

High Social Comparison and Malleable Theorists Parents Influence on Healthy Restaurant Meals for Children

We match our behavior to others if we’re close in standard to them. People can be low or high in this tendency. 

New Mexico Highlands University

Parents may hold different degrees of social comparison orientation and implicit theories of self, affecting how open they are to buying healthy meals for their kids.

Parental Influence on Healthy Restaurant Meals for Children

Hogreve, J., Matta, S., Hettich, A. S., & Reczek, R. W. (2021). How do social norms influence parents’ food choices for their children? The role of social comparison and implicit self-theories. Journal of Retailing, 97(2), 173–190. https://doi-org.proxy.wichita.edu/10.1016/j.jretai.2020.05.002

How do social norms influence parents’ food choices for their children? The role of social comparison and implicit self-theories

Restaurant atmosphere, marketing, and menu offerings play a role on whether parents choose healthy meals for their kids at restaurants.

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