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Strategic Decision-Making for Profit Maximization

A company's profit (Π) is a function of the number of units it sells (q). The company is considering two distinct strategies to increase sales: (1) reducing the price (p), or (2) increasing advertising expenditure (A).

  • The marginal profit with respect to quantity (dΠ/dq) is currently $5 per unit for any additional unit sold.
  • For strategy (1), the marketing department estimates that for every $1 decrease in price, the company will sell 10 additional units (meaning the rate of change of quantity with respect to price, dq/dp, is -10).
  • For strategy (2), they estimate that for every $1 spent on advertising, the company will sell 2 additional units (meaning the rate of change of quantity with respect to advertising, dq/dA, is 2).

Analyze both strategies. Using the rule for differentiating a composite function, determine which strategy would be more effective at increasing profit. Justify your answer by explaining the economic intuition behind your calculations.

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Updated 2025-09-28

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