Essay

Strategic Distribution of Digital Goods

An educational publisher creates a new, high-quality digital textbook. Because it is a digital file, one person's use does not diminish its availability to others. The publisher is considering two distribution strategies:

  1. Make the textbook available for free on their website, but require all users to register for an account to gain access.
  2. Make the textbook available for free on their website with no registration or login required.

Critique the first strategy from an economic perspective. Why might an organization choose to make a good excludable, even if they are offering it for a price of zero? Discuss at least two potential benefits for the publisher of choosing this strategy over the completely open alternative.

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Updated 2025-07-28

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Economics

Introduction to Microeconomics Course

The Economy 2.0 Microeconomics @ CORE Econ

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