Strategic Pivot for a Toy Company
You are a consultant for 'PlayWell Toys,' a company that traditionally sells pre-assembled, mid-quality toys. The company is facing declining sales as consumers shift towards more interactive and creative play experiences. The board is considering two strategic directions. Based on the principles of building long-term brand value and fostering deep customer engagement, which strategy should the company adopt? Justify your choice by evaluating the potential long-term consequences of each option.
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