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Essay

Strategic Response to Production Limits

A company that manufactures a popular brand of high-performance running shoes is operating its single factory 24 hours a day, 7 days a week. With its current machinery and workforce, it cannot produce any more shoes. Despite this, demand for its product at the current price far exceeds its production output, resulting in a consistent six-month waiting list for customers. Propose and justify what you believe is the best strategic course of action for the company's management to take in the short-term (next 1-3 months) and the long-term (next 1-2 years).

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Updated 2025-08-10

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