Considering only the influence of timing, which candidate's closing argument is more likely to have a lasting persuasive impact on the voters by election day? Explain your reasoning.

Google

The timing of when a persuasive message is delivered can significantly influence its effectiveness, particularly in situations like a debate where multiple arguments are presented in a sequence.

Timing in Persuasion

The order of arguments impacts persuasion differently based on timing. The primacy effect, where the first argument is more influential, tends to occur when messages are delivered back-to-back. In contrast, the recency effect, where the last argument is more persuasive, is more likely when there is a time delay after the first message and before a decision is made.

Learn Before

Related