1Cademy - Study 1 Discussion

Concept

Study 1 Discussion

Emails can motivate people in an online community simply by reminding subscribers of an opportunity to contribute
The content of the emails made a difference. Making members feel unique encouraged them to contribute more in general and especially to contribute to the areas where they were unique
Reminding participants of the benefits that either they or others receive from contributions decreased the number of ratings they made compared to participants who received no reminders of benefit
Telling participants simultaneously about both benefits that they and others receive led to more effort than telling them about either one alone
Possible the emails they sent out did not sufficiently convey the types of benefit they were attempting to make salient
Possible that strong opinions could not be swayed by short explanations in emails