Research indicates that while people can process and respond to information outside of conscious awareness in laboratory settings, subliminal messages have little effect on behavior outside the laboratory.

Subliminal message effectiveness

A subliminal message is a message that is presented below the absolute threshold for conscious awareness. While the message is received, the individual is not consciously aware of it.

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A stimulus reaches an absolute threshold when it is strong enough to excite sensory receptors and send nerve impulses to the brain.

Absolute threshold

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

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