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Supermarket Shelf-Space Strategy

A large national supermarket chain launches its own brand of potato chips. It then redesigns its snack aisles to place its own brand in the most visible, eye-level locations, while moving established, competing brands to the bottom shelves or less-trafficked parts of the aisle. Identify the primary competitive strategy being used and explain the mechanism by which it harms rival chip producers.

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Updated 2025-09-16

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