Short Answer

Suppose you are designing a structured observation study to measure the 'pace of shopping' in different local supermarkets using a method similar to Levine and Norenzayan's study. State a specific physical distance you would time shoppers walking, and write one specific sampling rule you would implement to control for an extraneous variable (such as socializing or distraction).

Question: Suppose you are designing a structured observation study to measure the 'pace of shopping' in different local supermarkets using a method similar to Levine and Norenzayan's study. State a specific physical distance you would time shoppers walking, and write one specific sampling rule you would implement to control for an extraneous variable (such as socializing or distraction).

Sample answer: I would measure the time it takes single shoppers to walk a distance of 2020 feet down a main supermarket aisle. To control for extraneous variables, I would establish a sampling rule that excludes shoppers who are pushing children in shopping carts or stopping to sample free food items.

Key points:

  • Specification of a clear, measurable physical distance (e.g., 2020 feet) for timing walking speed.
  • Formulation of a concrete sampling rule to exclude distracted or non-representative participants.
  • Application of controls to minimize extraneous variables like socializing, childcare, or browsing.

Rubric: Answers must apply the concepts of structured observation by specifying a clear physical distance to be timed and proposing a concrete sampling rule that targets and controls for a relevant extraneous variable (e.g., stopping, socializing, or using a cart).

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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