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Case Study

Technological Adoption Decision

A printing company, 'PrintRight', is evaluating its production methods for producing a batch of 1,000 flyers. They currently use a 'Manual Press' system. An alternative 'Automated Press' is also available on the market. Recently, a new 'DigitalPro' system has been introduced. The input requirements for producing one batch with each technology are as follows:

TechnologyLabor (hours)Electricity (kWh)
Manual Press2010
Automated Press1030
DigitalPro88

As a consultant, you are asked to analyze these options. Is the 'DigitalPro' system a 'dominating technology' compared to the other two? Explain your reasoning and advise the company on whether to adopt it based solely on input efficiency.

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Updated 2025-07-17

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