Concept

Technological Innovation as a Path to Competitive Advantage

Technological innovation offers a firm a significant opportunity to outperform its rivals by creating distinct and superior products or services. By developing and implementing new technologies, a firm can gain a competitive edge in the market. This principle applies broadly, from manufacturing, as seen with hybrid and electric cars, to service industries, where new digital tools, specialized knowledge, and novel treatments are used for differentiation. [3, 7]

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Updated 2026-05-02

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