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Telephone Survey
A telephone survey is an administration mode where participants are contacted by phone. This method offers a moderate level of personal contact and is generally less expensive than face-to-face interviews, though still costly. Its effectiveness has been reduced in modern times because traditional telephone directories are less comprehensive as more people exclusively use cell phones rather than landlines.
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KPU
Research Methods in Psychology - 4th American Edition @ KPU
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In-person Interview Survey
Telephone Survey
Mail Survey
Internet Survey
When deciding which survey administration mode to use (such as in-person, telephone, mail, or internet), what two primary factors typically guide a researcher's choice?
In psychology research, the choice of how to deliver a survey depends on the study's specific goals and budget. Match each of the four primary survey administration modes to the description that best captures its method of data collection.
A researcher is studying the daily exercise habits of homebound senior citizens in a rural county where most residents do not have reliable internet access. True or False: Given these population characteristics and the need to reach homebound individuals, an internet survey is the most effective administration mode for this study.
Rank the following survey administration modes based on the level of researcher control over the data-collection environment (such as ensuring the correct respondent answers and follows the intended question sequence), from the most controlled to the least controlled.
A researcher is deciding between conducting in-person interviews and distributing an internet survey for a new study. Which of the following statements best describes a primary trade-off regarding budget and research goals that the researcher must consider when choosing between these two survey administration modes?
A researcher is designing a study on sensitive illegal behaviors and must select a survey administration mode. They conclude that _____ is the least appropriate choice because the physical presence of an interviewer is most likely to trigger social desirability bias, leading to less honest reporting.
Researchers primarily conduct surveys using four main methods: in-person interviews, telephone surveys, mail surveys, and _____ surveys.
Learn After
Why has the effectiveness of telephone surveys as a survey administration mode been reduced in modern times?
If a researcher uses a traditional telephone directory to select a sample for a telephone survey, they are likely to miss a significant portion of the population because many individuals now exclusively use cell phones.
A researcher is designing a study on community attitudes toward mental health services. Match each research design scenario to the specific characteristic of a telephone survey that most directly influences the researcher's decision.
A researcher is evaluating different survey administration modes based on their resource requirements and interaction levels. Arrange the following modes in order from the highest cost and personal contact to the lowest cost and personal contact.
Regarding the resources required for psychological research, how does the cost of a telephone survey typically compare to a face-to-face interview?
Match each characteristic of the telephone survey administration mode to the description that captures its role in psychological research methodology.
A researcher critiquing a study's methodology identifies a major flaw in the use of a traditional telephone directory for participant selection. The researcher's evaluation is that the sampling frame is no longer _____, as it fails to include the significant portion of the population that now exclusively uses cell phones.