Multiple Choice

The adoption of a new technology, such as electric vehicles (EVs), often follows a pattern represented by an S-shaped curve when plotted over time. The curve starts with a slow, flat incline (Phase A), transitions into a very steep period of growth (Phase B), and finally levels off again at a high adoption rate (Phase C). Which phase is best explained by the entry of the 'mainstream majority'—a large segment of consumers who are not early innovators but are convinced to adopt the technology as its cost becomes competitive with established alternatives?

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Updated 2025-08-11

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