https://wistia.com/learn/marketing/dos-and-donts-of-homepage-videos

Rutgers University

- Make your value prop clear
- What does the business actually do?
- What’s the selling point?
- Speak in terms that resonate with your target audience
- Know your audience
- Engage with your viewers
- Showcase your brand
- Leave a lasting impression
- “Don’t get too detailed, your homepage video is not the time or the place. For most homepage videos, we’d recommend keeping the length to 2 minutes or under”


Homepage Video Do's and Don'ts

The Do’s and Don’ts of Homepage Videos by Jenny Coppola

Example videos to follow. Figma and Miro are the most related platforms since their focus is on education like 1cademy so we tried following their format.

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