https://wistia.com/learn/marketing/dos-and-donts-of-homepage-videos

The Do’s and Don’ts of Homepage Videos by Jenny Coppola

Example videos to follow. Figma and Miro are the most related platforms since their focus is on education like 1cademy so we tried following their format.

Homepage Video Examples

- Make your value prop clear
- What does the business actually do?
- What’s the selling point?
- Speak in terms that resonate with your target audience
- Know your audience
- Engage with your viewers
- Showcase your brand
- Leave a lasting impression
- “Don’t get too detailed, your homepage video is not the time or the place. For most homepage videos, we’d recommend keeping the length to 2 minutes or under”


Rutgers University

Here we will share and update the video editing process.

Homepage Video Production

https://docs.google.com/document/d/1ItpwmhgRBr3j_GZOc6oFhlz-_ndSe07TBw7Oy2Egcvw/edit?usp=sharing

Feel free to leave comments or suggestions for improvements.


Narration Script Draft

Here we will share ideas and content that inspire any animations to include in the video.

Animation/Image Ideas

Aiming for ~ 1-2 minutes in length
- What is 1cademy?
- Goals and Purpose: Collaorative Research & Collaborative Learning
- Audience: Students and Researchers (Cademist, User, Admin, Expert)
- How to use 1cademy
- Show interaction/collaboration between users



Overview of Video

Homepage Video Do's and Don'ts

- Adobe After Effect: for making animations 
- Adobe Animate CC: for making animations 
- Adobe Premiere Pro: for editing clips and adding voice over
- Adobe Illustrator: for making graphics 


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Related

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