- Adobe After Effect: for making animations 
- Adobe Animate CC: for making animations 
- Adobe Premiere Pro: for editing clips and adding voice over
- Adobe Illustrator: for making graphics 


University of Michigan - Ann Arbor

Here we will share and update the video editing process.

Homepage Video Production

https://docs.google.com/document/d/1ItpwmhgRBr3j_GZOc6oFhlz-_ndSe07TBw7Oy2Egcvw/edit?usp=sharing

Feel free to leave comments or suggestions for improvements.


Narration Script Draft

Here we will share ideas and content that inspire any animations to include in the video.

Animation/Image Ideas

- Make your value prop clear
- What does the business actually do?
- What’s the selling point?
- Speak in terms that resonate with your target audience
- Know your audience
- Engage with your viewers
- Showcase your brand
- Leave a lasting impression
- “Don’t get too detailed, your homepage video is not the time or the place. For most homepage videos, we’d recommend keeping the length to 2 minutes or under”


Homepage Video Do's and Don'ts

Outline for the ~1-2 minute homepage overview video introducing 1Cademy. Sections to cover: (1) What is 1Cademy?; (2) Goals and purpose — collaborative research and collaborative learning; (3) Audience — students and researchers (roles: 1Cademist/user, admin, expert); (4) How to use 1Cademy; (5) A demonstration of interaction and collaboration between users.

Learn Before

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