- Adobe After Effect: for making animations 
- Adobe Animate CC: for making animations 
- Adobe Premiere Pro: for editing clips and adding voice over
- Adobe Illustrator: for making graphics 


University of Michigan - Ann Arbor

Here we will share and update the video editing process.

Homepage Video Production

https://docs.google.com/document/d/1ItpwmhgRBr3j_GZOc6oFhlz-_ndSe07TBw7Oy2Egcvw/edit?usp=sharing

Feel free to leave comments or suggestions for improvements.


Narration Script Draft

Here we will share ideas and content that inspire any animations to include in the video.

Animation/Image Ideas

Aiming for ~ 1-2 minutes in length
- What is 1cademy?
- Goals and Purpose: Collaorative Research & Collaborative Learning
- Audience: Students and Researchers (Cademist, User, Admin, Expert)
- How to use 1cademy
- Show interaction/collaboration between users



Overview of Video

- Make your value prop clear
- What does the business actually do?
- What’s the selling point?
- Speak in terms that resonate with your target audience
- Know your audience
- Engage with your viewers
- Showcase your brand
- Leave a lasting impression
- “Don’t get too detailed, your homepage video is not the time or the place. For most homepage videos, we’d recommend keeping the length to 2 minutes or under”


Learn Before

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