Essay

The Impact of Market Entry on Collusive Pricing

Initially, a market is served by only two firms. These firms have found that by both maintaining a high price, they can each secure substantial profits. However, if one firm lowers its price while the other maintains a high price, the low-pricing firm captures a much larger market share and earns even higher profits, while the high-pricing firm's profits plummet. If both lower their prices, they both end up with low profits.

Now, imagine several new firms enter this market. Analyze how this influx of new competitors fundamentally changes the strategic decision-making for the two original firms regarding their pricing. Explain why their original high-price cooperative strategy is likely to become unstable and collapse.

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Updated 2025-08-06

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