This chart illustrates the impact of images on misinformation sharing of posts with linguistic traits. Overall, images increased the amount of sharing of fake posts, except in the cases with comparative words. 

University of Michigan - Ann Arbor

Comparing the number of shares between false posts with certain linguistic traits to true articles, the results were as follows: 
- The effect of persuasive words and uncertainty words on misinformation dissemination was significant. 
- Emotion words (both negative and positive) and comparative words did not have a significant impact on dissemination of false posts compared to true posts
- Information richness had a complex, moderating effect
- The interaction between images and persuasive and uncertainty words is positive and significant, but the interaction between videos and persuasive words and uncertainty is negative and significant. 
- The interaction between information richness and negative emotion words is positive and significant. 
- The interaction between images and comparative words is significant, but the interaction between comparative words and videos is nonsignificant
- Videos did not positively influence misinformation dissemination, contradicting the hypothesis. 

Zhou et al. Linguistics and Misinformation Study Results

Zhou, C., Li, K., & Lu, Y. (2021). Linguistic characteristics and the dissemination of misinformation in social media: The moderating effect of information richness. Information Processing and Management, 58(6). https://doi.org/10.1016/j.ipm.2021.102679

Learn Before

Related