Comparing the number of shares between false posts with certain linguistic traits to true articles, the results were as follows:

• The effect of persuasive words and uncertainty words on misinformation dissemination was significant.
• Emotion words (both negative and positive) and comparative words did not have a significant impact on dissemination of false posts compared to true posts
• Information richness had a complex, moderating effect
• The interaction between images and persuasive and uncertainty words is positive and significant, but the interaction between videos and persuasive words and uncertainty is negative and significant.
• The interaction between information richness and negative emotion words is positive and significant.
• The interaction between images and comparative words is significant, but the interaction between comparative words and videos is nonsignificant
• Videos did not positively influence misinformation dissemination, contradicting the hypothesis.