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The 'More is Better' Principle for Indifference Curves

A core principle for standard indifference curves is that individuals prefer having more of a good to less, an assumption known as non-satiation. Consequently, any bundle of goods located above and to the right of an indifference curve is strictly preferred to any bundle on the curve itself. This preference exists because the new bundle contains a greater quantity of both goods, resulting in a higher level of utility.

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Updated 2026-05-02

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