The payoff matrix below shows the daily profits for two competing bookstores, The Reading Nook (row player) and Bookworm Haven (column player), based on the marketing strategy each chooses. Payoffs are listed as (The Reading Nook's Profit, Bookworm Haven's Profit).
| Bookworm Haven: Author Event | Bookworm Haven: Storewide Sale | |
|---|---|---|
| The Reading Nook: Author Event | ($500, $500) | ($300, $700) |
| The Reading Nook: Storewide Sale | ($800, $200) | ($400, $400) |
If Bookworm Haven is certain to host an 'Author Event', The Reading Nook's best response to maximize its own profit is to choose the '____' strategy.
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