Reference

The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence

Pornpitakpan, C. (2004), The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence. Journal of Applied Social Psychology, 34: 243-281. https://doi.org/10.1111/j.1559-1816.2004.tb02547.x

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Updated 2022-06-11

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