- This sampling method allows researchers to find more examples and concepts to build theory justification, which follows the storytelling 

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- A sampling method that depends on an emerging theory from GTM coding

Theoretical Sampling 

Urquhart, C. (2013). Grounded theory for qualitative research. SAGE Publications, Ltd https://www.doi.org/10.4135/9781526402196

Ground Theory Method by Urquhart (2013)

The Purpose of Theoretical Sampling

- After the development of an emerging theory, researchers decide where to sample next depending on the theory 
- Thus, more than one phase of data collection is needed 

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