- This sampling method allows researchers to find more examples and concepts to build theory justification, which follows the storytelling 

The Purpose of Theoretical Sampling

- After the development of an emerging theory, researchers decide where to sample next depending on the theory 
- Thus, more than one phase of data collection is needed 

Steps of Theoretical Sampling

- A sampling method that depends on an emerging theory from GTM coding

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- GTM’s goal is to develop a new theory that shows a plausible relationship in a narrative framework or preposition 
- After the data is coded under specific categories, researchers try to explore the possible relationships between the categories and generate a substantive theory 
- In order to make the theory more generalizable, theoretical sampling is used 
- Pre-existing theories should be used to help build the substantive theory


Steps of Formulating a Theory in Grounded Theory Method

Urquhart, C. (2013). Grounded theory for qualitative research. SAGE Publications, Ltd https://www.doi.org/10.4135/9781526402196

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