Activity (Process)

The Sequential Process of Market Unraveling

In a market with asymmetric information, the exit of sellers with high-quality goods can trigger a cascading failure. As the best cars are withdrawn, the average quality of the remaining pool of cars decreases. This leads buyers to lower their maximum offer price, which in turn makes the price unacceptable for the owners of the now-highest-quality cars. This cycle of sellers leaving and prices falling continues sequentially until only the owners of the lowest-quality cars ('lemons') are willing to participate in the market.

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Updated 2026-05-02

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