Causation

The Sign of Marginal Revenue based on Price Elasticity of Demand

A definitive relationship exists between marginal revenue (MR) and price elasticity of demand (ε), which is valid for all types of demand curves. Marginal revenue is positive if and only if a firm operates on a section of the demand curve that is elastic (ε > 1). In contrast, marginal revenue becomes negative when demand is inelastic (ε < 1). This principle's universality means it is not confined to specific cases like linear demand curves.

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Updated 2025-08-27

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